The team · independent · peer-reviewed

The people conducting the study.

A small team across public health, developmental psychology, and digital ethics — independent, peer-reviewed, accountable to the parents and children in the research.

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Principal Investigator
Dr. Layla Mansour

Studies family media practices and the long tail of childhood data.

“Fifteen years between the IRB and the dinner table.”

PhD, Developmental Psychology — AUC · Former advisor, UNICEF Digital Futures
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Co-Investigator · Quantitative Lead
Dr. Omar Kassab

Builds the surveys, runs the numbers, argues about statistical power.

“Thinks most sharenting research ends one decimal place too early.”

PhD, Data Science — Imperial College London
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Qualitative Research Lead
Nour El-Sayed, MPH

Interviews parents. Listens to children.

“Translates what they actually say into something the field can use.”

MPH, Global Health — Johns Hopkins
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Survey Ethics · Participant Liaison
Hana Darwish

Your first point of contact, and the person who decides what we ask — and what we refuse to ask.

“If a question in the survey feels wrong, it's her job to know why.”

MA, Digital Ethics — Oxford Internet Institute
Accountable, by design

Methodology, consent protocols, and data handling are reviewed by an independent ethics board.

Nothing in the study is asked, stored, or shared without sign-off. The full procedure is published in the open.
Read the full protocol →
Before you take part
Questions about the survey? Hana Darwish is your point of contact.

Real person, real reply. Ask anything about consent, what we collect, or how to withdraw — before, during, or after you take part.

Contact Hana →